Article
In late September 2015, 6000 orthodontists and allied health professionals converged on ExCeL, London's international conference centre, for the 8th International Orthodontic Congress. The worldwide orthodontic community witnessed the culmination of 9 years of hard work by an amazing conference organizing committee.
No other city had ever been given the honour of hosting this world conference more than once, yet this was the third time London had been chosen for this spectacular event. The decision had been announced one sunny day in Seattle in May 2006. I remember that morning sending out an SMS to my fledgling team ‘now the hard work begins!’
In the intervening years, Andrew DiBiase, the PR and publicity tzar, helped by social media guru, Guy Deeming, most certainly got the word out. When the ’call for papers’ was announced, we were flooded with over 1100 applications from 95 countries around the world. Professionals from the four corners of the globe expressed their willingness and enthusiasm to share orthodontic knowledge with friends and colleagues in London.
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