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IAS

Article: Volume 13 Number 4 Page 165 - October 2020

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  Orth Update 2020; 13: 165-168

Orthodontics:  Social Media and Orthodontics

CPD:  CPD  1:20   (closes in 90 days)

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Abstract: Social media has become increasingly relevant to Orthodontics in several ways. This article highlights how both current and prospective patients may utilize social media to access information about, and voice their experiences of, orthodontic treatment. The applications of this to orthodontic research will also be discussed. Orthodontists should be aware of the role of social media in both education and marketing, as well as the current guidance and best practice in these areas. This knowledge should enable clinicians to maximize the advantages and avoid the pitfalls of social media in day-to-day life.

Clinical relevance: Clinicians should be aware of the potential impact of social media on education, research, marketing and patients’ experiences of treatment.

Author notes: Tom Frawley, BDS(Hons), MFDS, MClinDent, MOrth RCS Edin, Post-CCST in Orthodontics, Sheffield and Barnsley, Paul Scott, BChD, MFGDP(UK), MFDS, MSc, MOrth, FDS(Ortho) RCS(Eng), Consultant Orthodontist, Montagu Hospital Mexborough, Doncaster and Bassetlaw NHS Trust, Andrew Shelton, BDS, MFDS, MSc, MOrth RCSEng, FDS(Ortho) RCS(Glas and Eng), Consultant Orthodontist, Montagu Hospital Mexborough, Doncaster and Bassetlaw NHS Trust and Alastair Smith, BDS, MFDS, MSc, MOrth RCS(Edin), Specialist Orthodontist and Owner of Pallant Orthodontist, Chichester, UK.

Objective: To appreciate how orthodontic patients may use social media and the associated research implications of this, as well as its educational role. Also, to provide advice regarding how social media can be utilized for marketing purposes.

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